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Roman Emperor Augustus. Marble head from Pergamon, now in the Istanbul Archaeological Museum.
|Emperor Augustus (Imperator Gaius Julius Caesar Augustus, 63 BC - 14 AD, reigned 27 BC - 14 AD).
This head , probably originally part of a life-size statue, appears very different from other surviving portraits of Augustus. He has been given a larger nose (a modern restoration?) and a softer, more feminine mouth than usual, as well as a typical Hellenistic, Pergamese "ruffled" hairstyle, perhaps in imitation of Alexander the Great (see gallery 2, page 2) and his successors, such as Attalus I.
During his lifetime, official portraits of Augustus showed him as a young man. His successors had sculptures made showing him older and more mature.
Born Gaius Octavius Thurinus (he is usually referred to as Octavian), he was adopted posthumously by his great uncle Julius Caesar in his will. Following the assassination of Caesar in 44 BC, Octavian fought for control of Rome, first against the Republican assassins (particularly Brutus and Cassius), and later Marc Antony and Cleopatra VII of Egypt. (See also Athens Acropolis gallery page 8).
His victories over his adversaries made him sole ruler of Rome, and effectively the first Roman Emperor. He was voted the title "Augustus" (the revered one) by the Roman Senate in 27 BC. He deified Caesar, styled himself "Imperator Caesar divi filius" (Commander Caesar, son of the deified one) and invented the new Julian family line.
The Latin title Augustus, which became synonymous with that of emperor, was known in Greek as Sebaston (σεβαστός, sebastos, venerable; from σέβας, sebas, awe, reverence, dread). This title began appearing on Pergamese coins during the Roman Imperial period.
Unlike the Romans, who still deeply distrusted the very notions of kings and living gods, the Pergamese were long accustomed to revering their Attalid kings as deities, and were keen to impress their new ruler Augustus by offering him the same honour. They set up a choir known as "hymnodoi of the god Augustus and the goddess Rome", consisting of 40 men who sang the emperor's praises without pay. The emperor was indeed so impressed that he made the choir permanent and hereditary, paid for by a levy on the entire province of Asia. The Hymnodoi were still being mentioned well into 2nd century BC. 
The last words of Augustus are said to have been, "Have I played the part well? Then applaud as I exit". Officially, his last words, no less theatrical, were, "Behold, I found Rome in bricks, and leave her to you in marble," referring to the legacy of his building projects in the city, or perhaps to the empire's increased power. At his funeral, his successor Tiberius (see next gallery page) confirmed his deification, thus establishing the first cult of the Roman emperors.
The Greek cities of Asia Minor, such as Pergamon, Smyrna and Ephesus, competed for the honour and prestige of becoming the official centre of these imperial cults for the new Roman province of Asia. Such centres were known as neokoroi, from the Greek νεωκόρος, neokoros, temple-keeper. 
Pergamon was granted the neokoros for the cult of Augustus and Roma, the patron goddess of Rome and personification of the Roman Public and Senate.  This was the first of three neokoroi the city was to be awarded.  According to the Roman historian Cassius Dio, Augustus had permitted Pergamon to set up a sacred precinct to himself as early as 29 BC , and a temple was built for the cult. To show off its status as neokoros, Pergamon issued coins bearing the image of Augustus standing in front of a temple with a portico of six columns (hexastyle).
It is not known where this temple stood, and no remains of it have yet been discovered by archaeologists. It may have been destroyed by one of the many devastating earthquakes which hit the area , or replaced by a later building, such as the Temple of Trajan. One theory is that it stood not on the Pergamon Acropolis but in the new city district Augustus had built, based on a grid system, below the Acropolis, on the banks of the Selinus river. Much of this district now lies beneath the old town of Ottoman houses, around the "Red Basilica", in the north of Bergama.
The Augustus head from
a different angle.
A more conventional depiction
of Augstus as a youthful hero
in Classical/Hellenistic style.
Detail of a full-length statue,
perhaps been made in
Thessaloniki during the reign
of Tiberius (see next page).
Thessaloniki Archaeological Museum.
Detail of a statue of Augustus. Fragmentary bronze equestrian
statue, 12-10 BC, found in the
Aegean Sea between the
islands of Euboea and Agios
Inv. No. X. 23322.
Relief head of Augustus
showing signs of age.
Such depictions were used
only during the reigns of his
successors, Tiberius, Caligula
Marble. Rome, 30-50 AD.
Altes Museum, Berlin.
Inv. No. Sk 1345.
|Notes, references and links
1. Head of Emperor Augustus from Pergamon
Marble. Height 46 cm. Roman period, Julio Claudian Dynasty, time of Augustus.
Found at the Sanctuary of Demeter, Pergamon, in 1909.
Istanbul Archaeological Museum. Inv. No. 2165 T (Cat. Mendel 556).
H. Hepding, Mitteilungen des Deutschen Archäologischen Instituts, Athenische Abteilung, Band 35, 1910, page 500 and plate XXV, 1 and 2.
Gustave Mendel (1873-1938), Catalogue des sculptures grecques, romaines et byzantines,
Tome Second, page 280. Musée Impérial, Constantinople (Istanbul), 1914.
2. Hymnodoi, hymn singers.
See: Barbara Burrell, Neokoroi: Greek Cities and Roman Emperors, page 22. Brill, Leiden, 2004. At googlebooks.
The title also referred to the priest of the cult. From the Greek νεωκόρος, neokoros, temple-keeper or temple warden. Derived from koreo, to sweep, and hence one who sweeps and cleans a temple; temple servant; one who has charge of a temple, to keep and adorn it (a sacristan).
4. Roma in the imperial cult
References to Roma in the official cult eventually disappeared as successive emperors asserted their domination of the empire and imperial religion.
5. Pergamon's three neokoroi
The second neokoros, or "provincial temple", at Pergamon was the Temple of Trajan, or Trajaneum, dedicated to Zeus Philios (Latin Jupiter Amcalis), Trajan and Hadrian (see gallery 1, pages 14-19). The third was the Temple of Aesclepieios at the Asclepieion, also dedicated to the Emperor Caracalla (see gallery 1, page 35).
6. Cassius Dio
Lucius Cassius Dio Cocceianus (Δίων Κάσσιος, circa 150-235 AD), Roman consul and historian. The son of Roman senator Cassius Apronianus, he was born and raised in Nicaea, Bithynia. He wrote a history of Rome, in Greek, covering the period from the foundation of the republic in 509 BC to up to 229 AD.
As an imperial official, he was appointed by Emperor Macrinus (circa 165-218, emperor 217-218) as curator (equivalent to an administrator, auditor or governor) of Pergamon and Smyrna, and later proconsul for the Roman province of Africa.
Cassius Dio, Roman History, Book 51, Chapter 20, Sections 6-9. At Bill Thayer's LacusCurtius website, penelope.uchicago.edu/Thayer/E/home.html
7. Earthquakes at Pergamon
Several strong earthquakes are reported to have caused serious damage to buildings and aqueducts at Pergamon, including a particularly devastating quake in 17 AD, which hit several of western Anatolia's cities.
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Some of the information and photos in this guide to Pergamon
originally appeared in 2004 on davidjohnberlin.de.
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